Real estate investing is a promising path to financial freedom. However, many investors find themselves stuck with a small portfolio that costs more in time, effort, and money than it’s worth. If you’re one of them, this blog post is for you.
The Impact of Capital Continuity Marketing
In the eighth article of the “How to Raise Capital 101” series for real estate investors, we’re going to look at creating the super profitable capital connections you can get… over time. This is where we introduce “Capital Continuity Marketing” – a strategy to access the lion’s share of the capital that’s going to be available to you and to go from raising those six figures in a matter of weeks to where you could raise seven figures over a matter of months.
The Main Ideas Behind Capital Continuity Marketing
Capital Continuity Marketing is about constant, consistent, and edutaining communication. It involves a variety of marketing tactics, such as electronic newsletters, blog posts, and video logs. The key is to provide a bit of education wrapped in a story from your experience, ideally with a bit of entertainment so that people look forward to your communication.
The goal of Capital Continuity is to create curiosity and get people to self-identify, to put up their hand and say, “Hey, you know what? I’m interested in what you have to say about real estate investing. I’d like to find out more.” This is a complete reversal from you chasing after people and doing all the desperate, needy, creepy things that so many capital raisers think they have to do.
The Real World Results of Capital Continuity Marketing
One of our clients, Carina, implemented Capital Continuity Marketing and saw a massive response. She was able to raise over two million dollars thanks in large part to this consistency of the marketing over time. This shows the power of Capital Continuity Marketing when it’s part of a comprehensive process.
Your task after reading this post is to prepare for your own Capital Continuity Marketing. Plan out your marketing ahead of time and do it in batches. If you’re going to be doing videos, don’t try and do one video every month. Try and crank out four, six, eight, 12 videos all at the same time and then you can set them and forget them. In that way, you don’t ever have to think about it again (or at least not for another 6-12 months).
In the next article of the “How to Raise Capital 101” series, we’ll show you how to be seen as a real estate expert in the eyes of your prospective investors. This is the capital credibility amplifier. You don’t need to have decades of experience or hundreds of deals under your belt. You can be seen as an expert authority even with one little deal under your belt.
Unlock the Potential of Capital Continuity Marketing: Book a Call Today!
Now that you understand the power of Continuity Marketing and how it’s a key component of the Money Partner Formula, it’s time to take the next step. We’ve helped over 300 clients raise more than $300 million since 2013 by implementing the Money Partner Formula, and we’re ready to help you too.
Don’t miss this opportunity to leverage Continuity Marketing to keep your investors engaged and interested. Book a call with us today at bookachatwithdave.com and let’s start your journey to mastering Continuity Marketing as part of the Money Partner Formula.
With Continuity Marketing and strategic investments, you’re not just creating wealth, you’re shaping your future. It’s time to turn your real estate dreams into reality. Let’s make it happen together. Book your call today!